Nore'easter Expo Afterparty - Boston, MA
For 3 consecutive years, Steez teamed up with Bern Unlimited to host the official after party for the Boston Ski & Snowboard Expo at the Cask 'N Flagon across from Fenway Park. The Nor'easter event maxxed out every year with over 1,000 people in attendance and was known to be on of the wildest nights in town. Sponsors helped us give away thousands of dollars in merchandise as well as hundreds of lift tickets. Advertisement of the event spanned from magazine ads, printed collateral to web and even radio spots on Radio 92.9. Each year was themed with a color and logo that carried across all event collateral, whether it be one of the thousand plus koozies given away, custom printed Staff T-shirts or wristbands for the door, the event was heavily branded. We also hired a photographer to staff a photo booth complete with a step and repeat backdrop with all sponsors logos so that party photos could be uploaded to social media the very next day.